picto.videoSocial Media Video Size Guide (2026)
Free reference · Dimensions, aspect ratios, length & safe zones
Every platform wants a slightly different video. Upload the wrong size and it gets cropped, letterboxed, or downgraded. This is a quick, current reference for the dimensions, aspect ratios, maximum length and caption-safe zones across the major networks. Bookmark it, or link to it - it stays updated.
Vertical video (9:16) - Shorts, Reels, TikTok
| Platform | Aspect | Resolution | Max length | Notes |
|---|
| TikTok | 9:16 | 1080 x 1920 | 10 min | Keep text clear of the right-side action rail and bottom caption bar. |
| Instagram Reels | 9:16 | 1080 x 1920 | 3 min | Bottom ~250px covered by caption & buttons. |
| Instagram Stories | 9:16 | 1080 x 1920 | 60 s / card | Top ~250px and bottom ~250px are UI-safe zones. |
| YouTube Shorts | 9:16 | 1080 x 1920 | 3 min | Title overlaps the lower third on the watch page. |
| Facebook Reels | 9:16 | 1080 x 1920 | 90 s | Same safe zones as Instagram Reels. |
| Snapchat Spotlight | 9:16 | 1080 x 1920 | 60 s | Keep captions centered, away from edges. |
| Pinterest Idea Pin | 9:16 | 1080 x 1920 | 60 s | Leave top area clear for the title. |
Rule of thumb for vertical: keep essential text and faces within the centre 1080 x 1420 to survive every platform's overlays.
Square & portrait feed video (1:1, 4:5)
| Platform | Aspect | Resolution | Max length | Notes |
|---|
| Instagram Feed | 4:5 | 1080 x 1350 | 60 min | 4:5 takes the most feed height; 1:1 also supported. |
| Instagram Feed | 1:1 | 1080 x 1080 | 60 min | Safe universal square. |
| Facebook Feed | 4:5 | 1080 x 1350 | 240 min | 1:1 and 16:9 also fine. |
| LinkedIn | 1:1 | 1080 x 1080 | 10 min | Square gets the most feed real estate. |
| X (Twitter) | 1:1 | 1080 x 1080 | 2 min 20 s | 16:9 also common; longer for verified. |
Landscape video (16:9)
| Platform | Aspect | Resolution | Max length | Notes |
|---|
| YouTube | 16:9 | 1920 x 1080 (up to 4K) | 12 h | Upload the highest resolution you have; YouTube transcodes down. |
| Facebook Feed | 16:9 | 1920 x 1080 | 240 min | Autoplay is muted - caption your first seconds. |
| X (Twitter) | 16:9 | 1280 x 720 | 2 min 20 s | 720p is the reliable ceiling for most accounts. |
| LinkedIn | 16:9 | 1920 x 1080 | 10 min | Good for talks, demos and explainers. |
Quick answers
What is the safest single size to post everywhere? A 9:16 clip at 1080 x 1920 with important content kept inside the centre covers TikTok, Reels, Shorts, Stories, Facebook Reels, Snapchat and Pinterest.
What frame rate? 30fps is universally safe; 24fps for a filmic look; 60fps if the platform and content (fast motion) call for it.
What format? MP4 (H.264 video, AAC audio) plays everywhere. Keep bitrate high on upload - platforms compress on their end.
Do lengths change? Yes, platforms raise limits often. The numbers above are current for 2026; the aspect ratios and safe zones are stable.